In the peer review 3, this time I am going to review Joanne Kim website- Joanne Noella. Joanne’s blog is a lifestyle blog, shares her own experience with people. She shares different a variety of content to viewers, from daily saving advice to fashion and health. Many interesting though blended into her lifestyle blog. When I first clicked on the blog, there are a big clean heading media along with the white colour background, it created a clean and soft atmosphere to the blog. On the menu bar, there are eight different categories. It is a clearly separate different section in the blog which could increase the usability to navigate reader to their content. The blog overall produce a young and energetic style to the reader and it is matching up the theme of the blog, a 18 years old school girl lifestyle blog.
Joanne’s blog is a teenagers lifestyle blog, the target audience of this blog should be around 15 – 23 years old adolescent who is sharing the similar lifestyle and experience. The reason for me choosing intended audience around 15 – 23, because the style of the blog is on teenagers style, from the fashion to the saving advice, all the problems Joanne listed will more likely appear at the age between 15- 23 age group. People who are facing the same problem will more likely to surf the blog to seek advice and help.
This is an interesting blog to take a glance and search for some interesting topic, however, I think the blog is low on marketability. Although the blog contains many different topics and ideas, the blog is not specific enough in one field. To marketing a blog or anything, it is crucial to set up a niche and focus on what you are targeting to market the product. There are too many fields in the same blog, for instance, some posts on the blog are about money saving, some posts are about health and workout exercise, and some posts about personal life and fashion. A wide range of topic no doubt could expand the market, but it will also decrease the marketability. Banner Ads could be one of the solutions for the blog, but it could raise the profit quite and die down in a hot minute. The Toast blog went down is an example. The Toast had no specific mission statement for the blog. They use different ads try to boost up the sale but it did not succeed. The marketing style leads The Toast couldn’t make enough money and struggle to keep it afloat. The same problem is happening in Joanne’s blog.
To increase the marketability, Joanne’s blog needs to restrict the area of her work. It is not necessary to cut down most of the topic but try to maintain in certain field. For example, try to focus on what teenagers interested the most, like fashion and workout. Combine the money saving and personal experience into those two primary object. It will help to set up a niche and make the blog marketable.