Process Post, PUB 101

PUB 101- Essay 2

Photo by Kaitlyn Baker on Unsplash

Before I get a chance to understand publishing, I thought it was merely publishing a book, sell it to somewhere, people read it and done. I never thought about the actual work and story behind every process until I get a chance to started writing my blog, publishing my work and sharing content to the audience. In the past 12 weeks, fortunately, I have an opportunity to experience how is it to be an online publisher. It might I need to overrate my self, online publisher, but I did have a chance to understand more details regarding editorial, design, marketing and content. After the brief online publisher career, I realized that publish good content. A successful model is much more complicated than I imagine. There are so much more than I could imagine before, lots of affording and work behind every process.


In this semester, I get a chance to experience to open my blog lift for live. I created my blog and shared my idea and through to other people. I created a fitness-focused blog to share my workout ideas and recommendation to other people so as to motivate people who are new to workout or want to know more about it. Everything started from sketching on my sketchbook, I drew the outline of the blog, considered the focus of the content and what was my purpose of creating a blog. Throughout the semester, I constantly change and improve my blog editorial concept, design layout and content. At first, I was using a big cover picture with a link at the middle. I thought that was a good idea that matches the current trend of blog design until I read Travis Gertz “Design Machines. How to survive in the digital Apocalypse.” In the article, Travis explained that all the webpage design are the same right now. All of them are sharing the same elements, and he asked a question to the audience “Without the logos, could you tell which companies own which screenshots?”(Gertz, 2015, para 7). I realized that If I put my page in one of the design, I could not tell which website is mine. Travis indicated that digital design is a human assembly line, designers are like a designer machine, they use the same elements over and over again to fulfill the trend of the world. As a design student, it was a wakeup call of mine. Therefore, I started to search other themes on the template. Although I can not do much configure on the webpage, I tried to find the theme that produces a different atmosphere but meanwhile match up with my theme. I ended up using the theme right now which is a slideshow post along with posts content below.


Besides the design elements, editorial and content design are also crucial in online publishing. Choose of words and tones are essential to content design, what do you want to build up the relationship. Friendly? Inform? Alternatively, Educate? Based on the tone we choose, the blog purpose may shift. In my blog, I decided to use a relatively friendly tone to my audience, and I intended to share my personal experience rather than teach them how to do it. I wanted to shorten the distance between me and the audience. Befriend with them rather than be a teacher of them.


Marketing strategies are one of the parts that I feel interested the most. From Shelby Carpenter essay “The Toast Is Toast: Literary Humor Site Shuts Down Over Ad Revenue Woes,” it gave me a brief concept of the current online publishing industry. Absorb the failure of the Toast, and I understand that as a publisher, it is necessary to set up the mission statement and ensure the niche of the topic. It will be challenging if the purpose is unclear throughout the publishing process. Also, proper marketing is crucial in a successfulness of business. In other words, you need to make sure your company earn money and make a balance in your business, increase the sustainability of the publishing of the business. In peer review 3, Joanna Kim gave me some ideas about what should I do to make my blog profitable. She points out that my blog should more closely relate to my training. She suggested that I should post a blog about my transformation to let the audience pay close attention to me so as to increase the publicity.


Looking back the semester, I learned many concepts from the course. It expanded my vision, publishing is not only in paperback and e-book, but the online trend is also taking over the publishing industry. Online publishing and marketing is the new benchmark in the publishing industry. No doubt printed publishing is still playing an important role in publishing, but the trend of online publishing is also arising.